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Philips Senseo Coffee Pod Machine Review Senseo is a push button machine that can make many different coffees as well as other teas, including Cappuccino. The coffee produced has a rich crema that doesn't contain milk, which makes it suitable for vegans. It is easy to clean and use, and it makes delicious fresh coffee in just one minute. It also saves energy and is recyclable. Senseo Original The Senseo Original is a coffee pod machine that allows consumers to enjoy premium coffee at the click of one button. It is a practical and portable machine that can be positioned on a counter and is easy to use and store. The machine has a water tank capacity of 0.7 milliliters, which allows for multiple cups of coffee to be made before having to refill the machine. The machine also has an internal heater that keeps the temperature of the coffee at an ideal level. The Senso machine from Philips heats water for about 90 seconds prior to starting the brewing process. The machine extracts the most delicious flavors from the beans, resulting in an amazing cup. In contrast to an espresso machine, the Senseo doesn't have an integrated grinder, which is why it requires coffee pods to be used in conjunction with the machine. The Senseo Original features an automatic shutoff, and consumes only 0.26 watts of power when in standby mode. Although it's a costly machine, the Senseo Original's unique coffee pod technology is worth its cost. It also offers a convenient method to make coffee without the mess and waste that come with traditional coffee makers. It's a great option for those who want to test new coffees, or frequently travel and need the convenience of taking home coffee makers. Senseo's success on the international market is in part due to its strategic partnership with Douwe Egberts. This partnership was important for Senseo because it allowed them to maintain ownership of the design and patents of their coffee pod machine. This helped them establish a brand that was recognized around the world and also attracted a loyal customer base. The company has been able compete with other coffee makers in the world market using a variety of strategies and approaches. One of these strategies is to employ an enterprise model that blends the production and sale of coffee pods and the selling of Senseo products. It has also been able to overcome obstacles that have come up in the process including the political instability that exists in certain countries. According to Cavusgil et al, firms that venture into foreign markets face several dangers, including the stability of government in the country in question. It can be a difficult task however, the Senseo team was able overcome the challenge through their flexibility and strategy. The company has grown to become an innovator on the European market, and has expanded into other international markets. philips coffee machine senseo has been achieved by carefully planned planning and strategic partnership. It was also achieved by focusing on core competencies and building a strong market presence in each of the countries they serve. This has been the key to success for Senseo and other companies like them.